Travis built RedSwoosh (https://en.m.wikipedia.org/wiki/Red_Swoosh) and then went on to build Uber. Now someone saw Uber and claims it inspired them to rebuild RedSwoosh. ¯\_(ツ)_/¯
Akamai acquired RedSwoosh precisely on the same economics promised and if this were economical/viable they would already have deployed it, no?
I did hack with Travis on RedSwoosh code base optimizing his TCP Zipper algorithm which was pretty cool BTW
I don't know how it works in details, but it looks like you need to install a browser plugin to enable the p2p network here.
Our solution works transparently for the end user.