Does disrupting the current systems count as "Responsible AI".

If yes, this product write personalized messages based on user's profiles. There's no way decipher handwritten message from the machine written one without getting lots of False positives. In short, this product kills inboxes.

Here's a Demo: https://www.youtube.com/watch?v=raIc2dQSq0k

How do you decide if this constitutes for "Responsible AI" or not? I think we are headed for some harsh discussions in the future.