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shw1n

The E-Myth - creating systems and processes

The Personal MBA - crash course MBA

Founders At Work - understanding how different startups survived

Buy Back Your Time - management and delegation

The Charisma Myth - to help w/ charm for sales

SPIN Selling - this + The Charisma Myth more than doubled our sales conversion rate

These books were the most crucial for me

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I second E-Myth and Founders at Work. And let me add Crossing the Chasm, which totally shaped my understanding of who buys what when.

Wow completely forgot about crossing the chasm, good call

I came here to make sure Crossing the Chasm was on the list.

+1 for mentioning Neil Rackham's (1988) classic "Spin Selling".

Got it recommended from a friend after his exit (and after buying a French mansion from his share of the proceeds) when I asked him what he can recommend on understanding sales, in particular sales of (complex) technology. It's indeed a marvel for people new to selling.

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