They're a cool tech company doing cool tech stuff, so folks want to work there and are willing to make salary tradeoffs to make it happen.
Interviewing is a game of generalizations without any one-size-fits-all solutions. If you're a startup doing something ambitious, such as a from the ground up hyperscaler rack and software system, you want to attract extremely experienced and qualified people. Experienced and qualified people with a track record are likely on decent enough financial footing that they can get by on a salary with potential for future upside and an interesting problem to solve and mission.
Also later in your career you can't put a dollar amount on looking around at your co-workers and being thankful for working with high caliber people.
Interviews were gamified for thousands of years, there are private tutors that will teach your child how to pass interviews into the most elite institutios.
Leetcode just made it accessible to unwashed masses.
I hope to make this much annually sometime before I die, but I am not totally confident I will get there.