The early version of it before Microsoft forced it into the ground was clearly way stronger. Many people suspected that they were using an internal build of a better model.
These tools are very effective, and giving access to lay people lets them use them to do things like say racist things and have silly arguments and answer puzzles wrongly and then go online and say the machine is broken and it shouldn't be released, and that it should be banned, etc.
Essentially, the better world for the disbelievers is that the tool is not available to them. The best world for the believers is that they have access to the tool. These are compatible.
You could easily run a model orders of magnitude larger than current ones within that envelope under reasonable assumptions about your duty cycle.
There is no reason not to practice customer segmentation in this scenario.