Management wants to do something with AI. It's so hot right now. Your product guy got an idea for a cool new feature. Tests show that users actually like it. It's helpful. Great.
But now you need to explain how you made Duolingo money. First idea, your product has a paid tier, add it as a feature to the paid tier too boost paid user retention and new signups. Great, metrics! But you're pretty sure that, while customers do like this when you ask, you're probably not moving the needle. What to do? Well, you're a mobile game company, focus on what always works: go after the whales.
Now your product is an exclusive EVEN HIGHER tier. Get the art guy to make, like, an Amex Black Card but for the Owl. Make him do a superhero landing or something. Run a bunch of ads at the paid users to convince them that they'd totally be helped by this. They'll be focused on the users who already pay Duolingo money, so those are perfect advertising targets. And you'll be able to show real dollars that your feature is pulling in. Hooray! That VP spot is as good as yours, I bet!