However the only "soft power" that has actually worked for Russia are their hundreds of thousands of social media disinfo sockpuppet accounts. They have convinced half of India, Nigeria, Hungary and Kentucky that Ukraine created COVID-19.
To me soft power sounds more like culture - being appealing to other country's populations.
There's even a fun parallel to draw with the floating LNG terminals off the coast and WWII floating harbors for Normandy
And there is a whole diplomat generation standing by to be useful idiots again if not an example is placed like a statue every 3 generations.
Even in Ukraine previously sympathetic Ukrainian officials in Ukraine reported getting cold calls from Russians telling them they better fall in line and threatened them. You would think it would be easier to throw them a bone / bribe… but nope.
They don’t seem to understand much outside the bullying sphere.
And do not assume that this is a peaceful transition. Putin is very much concerned about the integrity of Russia.
I think in the end you can't dismiss how much it is in every state's self-interest to not start a nuclear exchange.