It is done :-) https://github.com/ihucos/counter.dev-selfhost

Yes, but not very soon. So the thing is that counter.dev is optimised to handle many users for free. For example as the primary database Redis is used. But if you are actually paying for the server resources SQL is just fine. The service is optimised for efficiency and my concern would be that having some kind of "white label" self hosting one click solution would bring in too much complexity that would go against the aim of saving server resources in order to offer the service for free. Maybe I am wrong, but that is my current thinking.

That being said you can technically self host and I am happy to answer questions at hey@counter.dev . Is just that this solution is not designed to be self hosted and with another web analytics solution the self hosting experience could be more streamlined.

One thing that for me would actually make sense is having a conventional backend that plug and plays with the awesome counter.dev UI - then the "only" codebase change would be to whitelabel the UI. But yeah, that might not happen anytime soon.