This is a classic microeconomics case study in opportunity cost and externalities. From an accounting perspective, yes, money was coming in that exceeded expenses in labor and overhead. But the opportunity cost of the effort to support it -- as well as the negative externalities caused by the distraction effect (as well as the negative impact it may have on their brand) -- means that the $75K figure is more of a canard.

If I was a Microecon professor with a 101 class coming up, I know I'd have this article spiked and ready to use for an upcoming semester.