What happened to Gitlab? They used to be one step ahead of Github in some areas, then seemed to go full enterprisey and lost their competitive edge. I smell some sales oriented strategies.
Gitlab spent 310M of their total 580M$ of operational costs in sales in 2022.
Those seem crazy numbers, I see similar ratios in other financial reports (such as Cloudflare's).
On one side it means that those companies are essentially cash positive the moment they cut sales expenses, on the other hand GitLab imho does not provide enough over some competitors such as GitHub to make me bet on them 10 years from now.
This only works if you have no competition.
I couldn't figure out how could they spend more than a million per business day in sales.
As others have pointed out in comments, their features seem to be incomplete but I think it's their higher price points that pushed users away.
The developer experience of GitHub and CircleCI feels better in every way from my perspective.
GitHub actions has significantly reduced the gap, and at least for me that was GitLab’s killer feature.
Ironically GitHub actions are now the vastly superior experience, despite the lack of bullshit checkbox features. Turns out you don't need so many of them beyond the basic "run something on a worker" flow.
Thanks for pointing that out!