What can I read to convince me I should care about online privacy more?

I’ve spent a little time reading about privacy and trialling alternatives to popular services to try to protect my privacy online, but it’s a struggle, because typically these services are run by governments as we often find out. I don’t care if it costs more money to have privacy (like paying for things like Protonmail) even if the services tend to be less full featured (like Protonmail, which is not even close to the same experience as Gmail). So now rather than continuing to spiral with the many honeypots we’re finding out about, about online privacy, I thought I’d see if I can self host. That would make my life simpler and less expensive.

Any articles, videos, whatever anyone would refer me to?

I just have way too much other stuff to be anxious about, so I’d rather not feed my information into these thinly veiled government operations and honeypots.