Apple's Secret Recipe for Success: Tech Giant Is Like the CIA
finance.yahoo.com
finance.yahoo.com
When every other tech company out there is run by MBAs chasing short term profits and trying to appease shareholders, it's a race to the bottom with ever crappier products and smaller margins. (See: HP, Dell, GM, Chrysler, old Ford, etc) Dell used to be a company I could recommend by friends and family--now I tell everyone to stay clear of those cheap junk boxes. Apple doesn't play that game. When you're not trying to make $500 laptops, of course you're going to see large profit margins.
It also doesn't hurt that Cook is a supply chain genius. Apple has a lock on all the critical consumer electronics components.