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When your customers money and your businesses reputation are at stake trust is a huge issue. The website doesn't look great and gives hardly any information on the services.

I'm sure if they smartened up their website and offered a REST API they'd be in a much better position for web based startups to consider them, otherwise I'm left searching for signs that its a professional and trustworthy company to try and balance my initial impression.

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Don't get me wrong, I totally agree with you on the design part.

But what I'm trying to figure out is if design and a REST API are the only 2 things where GoCardless outexecutes competitors. Especially since direct debit clearly isn't something new and there are other players in the field that offer a much broader support for different kinds of payment methods.

Id guess so yes but also market reach. I have a UK business and currently our customers are manually transferring money to us every quarter because I couldn't find a simple, easy and cost effective way to retrieve payments.

I hadn't come across Adyen until you mentioned them here.

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