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They do end up into the mainstream. IBM is not a B2C company, though, so there is no hype behind the unveiling of a new shiny gadget. So the tech community at large seriously underestimates IBM's contributions to the field.

Ever heard of the PC?

http://en.m.wikipedia.org/wiki/IBM_Personal_Computer

SQL came out of IBM research and its quite mainstream.

IBM was the first company to successfully release a commercial USB flash drive back in 2000.

I believe IBM was the first company to use GMR in hard drives.

And even hard drives, after all they invented them, too.

https://en.wikipedia.org/wiki/IBM_POWER