Also there's this little gem buried in the bottom of the article
> Lisa Johnson, UK director of public affairs for Starship Technologies, said the company would welcome regulation, ...“There needs to be some sort of national regulation that underpins all decisions because we have invested a lot of time and energy in our safety case. If we don't have regulation, what's to stop somebody coming into the market who isn't as safe as us? ... And we don't want a free for all,” she said.
And there's the push for this, a corporation already in the UK that wants to ensure that there are regulations to "keep people safe" (a.k.a keep competitors out.) and yes I understand regulation can be good and helpful, but regulatory capture can be an insidious b*h