A UX lesson I learned long ago: If you have to have an option for it then it's a poor design
Another UX lesson: do one thing and do it well. Apparently Google forgot that. I still think it is a great one. And yes, I know it pertains to the function software plays and web empires are a different beast, but I find the poetic irony of the down the rabbit hole fiasco being related to a *nix quib delicious.
But don't become complacent and let these transform into actual beliefs. There is no quicker way to kill your creativity.