Its one thing to say "gosh, Microsoft has sucked at this internet thing", but another to say that they're not in the game. Microsoft has proven again and again that they can say "hey, we want to win" and they take the market by storm.
Its one thing to say "gosh, Microsoft has sucked at this internet thing", but another to say that they're not in the game. Microsoft has proven again and again that they can say "hey, we want to win" and they take the market by storm.
In this generation, Sony showed that it had no idea of what made their original product good: the PlayStation 2 was cheaper than its competitors, and as such was able to amass a huge gaming library. Microsoft and Nintendo both had visions. Microsoft focused on online gaming, and Nintendo focused on casual gaming. They both succeeded. Sony assumed the competition was about making the prettiest box, no matter the cost. They made a system that was a luxury item: the other two made consumer products. Sony's paying for it now.
I think that in a way, you could say that Microsoft basically used the same strategy they've always used. They made something to appeal to the everyday user - though in this case, "everyday user" meant "everyday gamer" rather than expanding to the casual markets - and they profited. I think that Sony could have easily stopped Microsoft, and made the XBox the last-place console, but they messed up in a big way. Nintendo took the lead in droves - I think it's safe to say they've gutted the two other companies, considering there's still a shortage of Wiis - and Sony went from first to last. Microsoft took over in the vacuum that got created.
What they are doing is using the profitability of Windows/Office to buy market share in other segments. Sometimes it is successful (IE/Sharepoint) other times not so much (Zune).
http://www.engadget.com/2008/01/24/xbox-goes-profitable-almo...
My current phone has a music player. I would never use it. I would take a crappy unknown MP3 player to my phone's music player. It's awful. And a part of what makes it awful is that I don't intuitively know how to make it play music.
Compare that to the iPhone. Microsoft might try to make a competing phone. Right now, they've got nothing.
No thanks.