Circa 1960 they imagined that supersonic military aircraft would "dash" when the mission required it but otherwise fly more slowly, then they realized the fuel economy of supersonic aircraft peaks around Mach 3. Something SR-71 class has good fuel economy at speed, but has horrible problems when it comes to (1) materials, and (2) taking off. The SR-71 was of course made of Titanium and dealt with (2) by taking off with as little fuel as possible and then refueling once it was up in the air -- an answer which isn't suitable for civilian use.
Also circa 1965 it was widely thought that SSTs would make airliners like the 747 obsolete quickly because they could make more flights in a given amount of time thus being able to pay the capital cost quickly. The US aimed to develop Mach 3 class airliners
https://en.wikipedia.org/wiki/Boeing_2707
and failed but the Europeans developed a slower airliner
https://en.wikipedia.org/wiki/Concorde
which was "successful" in terms of getting into the air but probably doomed in economics from the very beginning. The Concorde couldn't actually fly more flights per day than the 747 on the routes it flew on so it didn't get the capital cost amortization advantage that a faster plane might have gotten, and fuel economy was worse.
A more ambitious plane might require some crazy ideas like
https://venturebeat.com/offbeat/nasa-sideways-supersonic-pla...
to solve the takeoff problem.