How does your startup find early adopters?
I was wondering what strategies you guys use to find early adopters. How does the process usually go for you?
If you can narrow down even further to something like "teenagers between the ages of 13-18 who play the piano" then you can figure out a distribution channel where you can find these individuals. In this example, maybe contacting local piano tutors or local music stores may help you reach your target audience.
Even if your product brings some value universally, see if you can figure out the tiniest sub-group possible that benefits the most from your product.
We've been working on something new recently and are nearing the point of finding early adopters to take feedback and iterate. While we have some people lined up, I'd love to hear what others do.