People made content because they wanted to, and it
was generally better quality than the corporate
blogspam we have now.
I miss the old days too. And even now that independently-made, non-ad-supported content is what I prefer most. Spent a lot of years creating it myself.But let's not be naive. Not all art or journalism can be created that way.
There is a lot of stuff that just doesn't happen unless somebody is working on it full-time. And since people need money to live, the people making that stuff need money.
For example, imagine the sorts of investigative journalism where somebody might spend months or years researching a story. One that might not even pan out. That's not something you can realistically do, part-time, for free, while earning a living doing something else as your day job.
Expecting everything to be free, and also ad-free, because it was created by some hobbyist in their spare time while they do something else for a living severely restricts the amount of people who can create and the types of things that can be created.