I thought this was a key point in the article and one that has been lurking below the surface in the SOPA/PIPA discussion. In order to 'prevent piracy', technical solutions are worthless compared to providing a quality service where your customers' willingness to buy is on par with your price. As noted by the author, DRM decreases the quality of a service, and often carries an increased price [at least for company in production/support/etc].
For some industries, the price does not align with expectations. I can think of retail Blu-ray for instance [the price is too high].
For others, the DRM encourages piracy to some degree. Often with Windows this is the case. While I own legitimate copies, often a pirate copy is easier to install [no key/activation] or find [no cd to track]. This is especially true for quick n' dirty VM builds.
Finally, I believe in expressly Anti-DRM approaches, ya know.../trusting/ users with content. Encouraging users to purchase in order to support their favorite [movie, game, software, comedy special] is the way forward. Piracy will not go away, the game is converting pirates to customers by convincing them that your product is worth their money.