> But every now and then that inner critic starts playing its soundtrack: "That's not creative, it's a waste of time. You're giving away your work and efforts for free to a multi-billion dollar company."

Do people relate to this? Does this person think everything they do needs to be creative? Are they some kind of toilet bowl artist and interpretive toothbrush performer?

I understand striving to do more of whatever you care about, and being hard on yourself for falling short, but surely you can’t be measuring every action and every moment against that standard?