We Need a New Google.

i think we're going to see search engines become more specialized. If I am looking for something in my area, Yelp is great. I reach yelp through duckduckgo (!yelp)

if someone followed these rules it might actually work - http://www.google.com/about/corporate/company/tenthings.html

The answer is right under our nose. Duck Duck Go and Blekko are both excellent and constantly improving. They just need more time (and a lot more users).