Bill Ackman wants them to insure every dollar held at SVB, but not necessarily make a rule to always do this. He only wants his own bank accounts insured, not other peoples'.
Edit: Clarifying - the FDIC doesn't pay anyone to get to a balance over $250k, but they are the ones who administer the bank when it is in bankruptcy, and they use the bank's assets to cover depositors' interests first. In some bank failures, the FDIC ends up spending almost nothing on the insurance because the assets end up covering the accounts completely.