what impact? you get no credit for what you do. The only people I would see trying to do that would be special interest groups/religions/cults that want their point of view to be reflected in chat results.
Kinda like SEO but for AI. I hope this doesn't happen though, since SEO crap ruined google.
then when people are just blindly inserting code they end up running that and nuking their computer.
(or install a rootkit)