TV and games "back in my days" had no personalized tracking and targeting. They could only try to target the wider audience, not you specifically by mining all your private info and use dark patterns to manipulate you. Modern social media apps know everything about you and will not hesitate to weaponize it against you for ads if it makes them money.
Also, "back then", parents could look at the TV shows or your video games and see the kind of stuff you were exposed to and limit it or complain to the authorities to ban it. Now, you have no idea what ads or manipulative dark patterns your kids/teens are getting on their phone.
Big, big, difference between then and now.