I am a model and I know that AI will eventually take my job (2020)
vogue.com
vogue.com
If you have an interest in the downstream side-effects of these kind of corporate parasocial relationships becoming normalized, I would highly recommend giving Satoshi Kon's Perfect Blue a watch[0].
Maybe not "CGI", but Photoshop took all of their faces away a decade or more ago....
The Lidar capabilities of recent iOS devices should be great for that, and yet... I don't think I've heard of anything like this. It's disappointing.
I don't see AI replacing the photoshoot work any time soon because it's cheap and relatively easy to produce the old-fashioned way. An example would a hotel owner who just updated his bar and wanted to some pictures of smiling attractive people hanging out at the bar.
It's possible, I just don't see it happening in the foreseeable future. What I think is more likely to happen is that you'd AI replacing the models captured in the photos (or videos) with celebrities who have licensed their image and voice.
The least creative work will disappear first: stock photos, for example. The "grunt work" of taking generic photos of attractive everyday people can be automated, but any steps after that still require manual art direction. Even in a world where you can automate the entire process from concept to post, there will still be ad campaigns that require a public figure or truly original work.
"Create a 30 second TV ad for a local car dealership in the style of every local car dealership add from the past 20 years" vs. "Coke's Wassup Commercial". These are very different budgets, most local car dealerships aren't looking for originality, they just want something cheap and effective.
What does this mean for people who make their living from making local TV ads? I'm not sure, but at least one of those people involved in setting the tone and direction on the local commercial could be "keyword engineering" to get good results. The rest are probably working in a very competitive market that only has jobs available for the most talented in the field.
1) household names like Gigi Hadid who are known for their personalities, personal lives (who they're dating, baby photos), and politics (activism). Brands want them a great deal because they're so famous.
2) models who are well-known in the industry / by close industry watchers - like maybe Jeenu Mahadevan. They can command attention and prices, and likely won't struggle to find work for a while.
3) the run of the mill model, who is often closer to other precarious show-business folk like actors and singers.
I can see the folks in the #3 category doing H&M look-books being replaced by AI-generated models - but they're also not thaaat expensive. Clothes are pretty hard to get right in CGI, not like furniture. IKEA already does shoots with CGI models.
"When You Flip Through an IKEA Catalog, 75% of the ‘Photography’ You See is CGI"
https://petapixel.com/2014/08/28/flip-ikea-catalog-75-photog...
https://petapixel.com/2020/09/22/ikea-is-using-a-cgi-influen...
I'm trying to imagine it scaling out, but I'm getting hung up on whether there will even be demand for digital representations of real human people when it's every bit as easy to customize an imaginary one. Even if I represented myself perfectly today, the image wouldn't correspond perfectly tomorrow. How far away would it have to get to stop representing "me" and become "just another made up model," with the slightly interesting back story that it was, once, long ago, based on a real human person?
Obviously it does. He’s a 79 year old bloke but that song was recorded when he was 36 or so is still him, just him younger.
Chat-gpt could write a whole new episode of Seinfeld about it.
When people see Gigi Hadid in designer clothes and are inspired to buy that clothes because they want to look like her, it's a kind of lie. In order to look like Gigi Hadid, you need to first look like Gigi Hadid.
Putting designer clothes on your body won't make you look like her.
I don't know the solution. Clothes sell when the overall image looks good and that includes the model, but that may not serve consumers all that well.
What's wrong with fashion is the absolute lack of quality aside from "looks". The materials are usually subpar and not manufactured to last. In other words they are not BIFL.
I'm more wondering how one would even begin to sell clothes some other way. And I guess I don't even really know how to ask the half-formed question rattling around in the back of my mind.
But somehow regulations will also rise that will require a very crude and explicit marking of what is genuinely human/natural from what is computer-generated (with taxes amply applied to it to make up for the performance gap in favor of machines [or rather, machines' owners]).
It's already happening on food labeling (for nutritional & health impact) and many other certification types. Will happen for AIs too, it's just a small matter of time.
Ah, but are you a _large language_ model?
... thank you, thank you. I'll be here all week :-)
> “I work alongside writer Ama Badu, who is a woman of color. It’s important to have that voice. ... I want Shudu’s story and her background to be just as authentic as the way she looks.”
So, entirely inauthentic then?
--Cleo, The Queen's Gambit
OTOH, the scenario where consumer AI augments/replaces features to the point that average people can effectively puppet an uncanny virtual model seems imminent.
https://www.npr.org/2023/03/08/1162022249/a-new-ai-powered-t...
We'll see how much of a barrier that ends up being.
I'm guessing that humans are just as vulnerable as other animals to supernormal stimulus. People seem to accept Avatar and Alita just fine.
Surely it's authoritarian regimes that want this? Capitalists just want to make voluntary agreements with other people and keep them.
And you're not taking in consideration that no agreement is far better than a binding voluntary one.
When am I not doing this? Entering into a voluntary agreement includes voluntarily discarding the option of not taking it.