Finally an evolution of the keyboard
People hated on Apple for the touch bar, but this is the natural evolution of the keyboard, why stick to fixed physical keys when you can have them digitalized to be context aware
The problem will be the price
Mechanical keyboard market already is a scam where 90% of products are greatly overpriced, that will not encourage them to offer a reasonable price unfortunately
EDIT:
The keyboard will cost between US$299 - $350 after discounts for pre-orders with a retail price of US$450.
Yeah, the price of a console-tier GPU, way too overpriced to be a successful product