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I agree! Thank you for making this comment. Google is only doing what it must to compete in the social search market. Google has all the incentive to bring Facebook and Twitter directly into their search results, but Facebook and Twitter have the incentives to create silos. The only option was for Google to do it's own thing! Now Facebook and Twitter are just bitching and moaning about having some stiff competition.

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> Google is only doing what it must to compete in the social search market.

But, is there really such a market? I remember reading a blog post from a FB employee (don't have the link at hand) saying that Google over-dramatized FB's willingness to go into search, be it "social search" or whatever. What brings people to FB, and more to the point, what makes them spending hours (literally) each day on that site is not their search feature (which I'd say is not that good) but the fact that everyone and everything has a profile or a page or something (yes, maybe even the stray-dog from around my building's corner that a lot of my neighbors feed regularly - try creating a page for him on Google+).

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