color has gotten more expensive, but its not that bad. Kodak recently released Gold 200 in 120 format (the type of film that the camera in the brochure uses.) A 5 pack costs USD$45,so $9 a roll. This camera shoot 15 shots per roll so 60 cents a shot. Sure, if you're snapshotting, but usually you get a big camera like this because you're being careful and deliberate composing your photos instead of machine-gunning. You can develop color at home, but scanning is harder without software to specifically remove the oeange mask.