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I think it's more that stuff you deal with in normal life brings along substantial training in favor of fairness.> Dividing a shape means "divide fairly", because that's what you've done thousands of times.
There are fundamental game-theoretic reasons for a fair split, yes. But there are also, arguably, more "pure" aspects at play, unrelated to agent dynamics. For example, out of the possible division ratios, there is an infinite number of them that give you two different pieces of cake, but only one ratio that gives you two indistinguishable pieces. What it means, among other things, is that[0] the 50/50 split is a singular one[1] that removes one bit of information from the "cake split into two pieces" system! Any other split requires you to track which piece is which (if only to be able to tell whether I just took the smaller or the larger one); the 50/50 one does not (the pieces are the same, it's pointless to ask which one I ate).
> Drawing some lines means "in an aesthetically pleasing way" because that's what you've seen a billion times. Etc.
The cake example above involves a special solution that removes bits from the problem. I feel the same is the case with a lot of aesthetics - we seem to have a preference for patterns that compress well. I don't think it's a peculiarity specific to human minds - it seems to me to be fundamental enough that all minds would naturally end up with a bias towards well-compressible pattern.
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[0] - Take this piece of cake with a grain of salt, because I'm just a smartass, not an actual mathematician.
[1] - Ignoring the degenerate cases, i.e. the 0/100 and 100/0 splits.