It basically has ads with the default home screen setup to show you what's new on ATV+ and iTunes. Slightly more tasteful than McDonald's McDelivery Banner ads but it's essentially the same.
The background-banner at the top of the Home Screen shows banners from the currently highlighted app - if you remove the AppleTV+ app from the top-row of your home-screen then you don’t see any promotions of any kind.
> It basically has ads with the default home screen setup to show you what's new on ATV+ and iTunes.
This objection perplexes me. What would you rather have on the Home Screen? A blank screen? A list sorted from A-Z. Oldest to newest (for the most compulsive of TV viewers?)
Something not trying to sell me something or get me to subscribe to a service? You know, not ads?