> I don't know if it's Google that is dying.

I tried to use Google to see what would be good brand to replace a decade old small electrical appliance that failed a couple of months ago. Absolutely none of the results were helpful until I tried the "append Reddit to the search terms" trick.

Immediately, I found a link someone had shared to a consumer reports style review of different brands at different price points.

The content I wanted was out there, but Google is now optimized for ad revenue, not finding the content I asked for.