How to solve a pricing conundrum with my app?
Working on something solo has its drawbacks — especially when trying to decide on something so crucial to the business.
Hence, I need any help I can get with the following...
Currently, blogstatic.io is $19/year with all features included. However, at this rate (vists + reach), I don't think the business can become self-sustainable before my runway ends.
The idea is to introduce new pricing plans but keep the $19/year, which is something the blogstatic brand has become a synonym with = Carrd for blogging.
The $19/year plan will have basic features that will help anyone new to blogging get started.
Now for the other plans, there are two ideas:
* Have 3 plans: $19/year, $5/month (paid yearly $50), and the business one $15/month, which includes multi-author and more advanced newsletter features
OR
* Have 1 plan only! Have only the $19/year plan and make everything else an add-on that users can purchase as they need.
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I personally like the add-on idea. It's a straightforward one, and you can add to your "cart" widgets/options you need and nothing you don't.
Example: Say there's a feature on the $5/month plan, but you don't need the rest — with the "plans" only approach, you will "have to" upgrade — with the "add-on" approach, you can purchase that one single thing in the "Store," and you're done.
However, I am afraid that the "add-on" approach is a tedious one for the user — they have to "buy" everything individually.
— Is this a good practice? — Do people care?
My goal is to keep it easy and yet have a self-sustainable business. I am totally fine with leaving money on the table, as long as those two criteria are fulfilled: Easy + Sustainability.
So my specific question is: "Plans," OR "Everything is an add-on"?
I am all ears to hear what you can suggest — as a USER and as a business person.
Cheers
PS: I am Val, and here's my personal blog with more context around blogstatic, if you're interested: valsopi.com