The point of the article is that coding is in some sense a core/intrinsic skill. That anything you do is actually deeply tied to coding in the sense that "something you do" (technology, in the general sense) is equivalent to "algorithm." Weaving is coding. Playing a game is coding. Building a house is coding. Painting a picture is coding. Proving a theorem is coding (Curry-Howard Isomorphism). Sure, they're different, more intuitive, weird types of coding, but the fact that you can't see that they -are- coding implies a limitation on your ability to abstract the concept of "coding" sufficiently.
The fact is that coding is a deeply human activity, and that by understanding coding we are really understanding ourselves and the fundamental means by which we -collectively- understand reality. The fact is that we need some shared understanding of ourselves, of our logical facilities, of the basis of our ability to produce and thrive and know how to interact with the universe. Without a shared framework, communication is useless/impossible.