Ask HN: I'm getting on a plane in 12 hours what shall I read / instapaper

I know this has been asked a few times and I've taken a few of the suggestions previously but new books and articles come out every day would be good to get an updated suggestion list...

As a bit of background about me, I'm CEO of a newly funded startup which is semi stealth / semi I'd tell you but there is only a landing page and I'm pretty sure your getting sick of those...

I've read

* Delivering Happiness * The PayPal Wars * Coders / Founders at work * Steve Jobs * 4 Hour Work Week * Lean Startup

and a few others...

But I'd love your suggestions :)