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>for Desktop it is trivial to build a PC that runs significantly faster <...> for a fraction of the price.

Is it though?

Mac Mini m2 pro with decent ram and storage starts at 2000. According to apple current intel and amd chips are faster but much less efficient (ignoring how to define that for now). If you are the "mini" target customer, 2000 will buy you lots of PC hardware.

The article list an m1 ultra with 128gb of ram, so 6000 or so. Not sure what the target market for this is, but the intersection of "4000 does not cut it" and "I don't need high performance computing, clusters, multiple GPUs, no ECC,no more ram than that" to me seems almost empty.

>current intel and amd chips are faster

These are close to 2k for CPU alone AFAIK.

I must admit though I am biased as I am yet to find a fault or reason for an upgrade in my original M1 machine, and I had dual xeon workstation prior to that.

Apple compared to the current 13th generation i5 and i7 chips. Those are not remotely close to 2k.

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