How did this article provide great insight? He gave no data points what so ever. I can't even say he gave anecdotal evidence as all that was presented was a point of view, one that wasn't backed up by anything substantial.

As a developer myself I am offended that the author thinks all developers just want to work on developer tools and sites. That is so sad it is beyond laughable. Most competent developers I know want to work on interesting problems with other quality people in an environment where they are respected. What industry they are in is of no concern.

All new companies have a hard time finding top talent. Once their name gets out that they have a great culture for developers then they will be flooded with applications.