What I Learned Reading 1k Investor Reports
collabfund.com
collabfund.com
Here is another good template - https://docs.google.com/document/d/1v6o_1QjEacnniHhPWWIPGuVy...
A good article on why "regular updates" - https://www.fastcompany.com/90812499/how-to-turn-investor-up...
Also, I really need robots that plant trees.
I also like the transparency of sharing it with ALL investors, and would add that it needs to be shared with all employees as well. Our publicly traded company is in the midst of an acquisition and a lot of detail has been shared with our investors. The issue is that most employees are not signed up to our investor alerts or monitoring SEC filings. It has resulted in some employees remarking that they felt left in the dark by leadership because they hear about acquisition details from the press (who pay attention to IR and SEC docs) instead of their own company leaders.
> Never miss a date. (bold) The rigor of this commitment will have an outsized effect on your ability to manage the business and engage your investors to help you. > in his experience, founders who cc their entire investor list have proven to be more successful than those who don’t.
Translation: Please be prompt in generating high-quality reports, no matter if the news is good or bad. As an investor, I need to know as soon as possible if I'm going to need to sell for a loss, or if it's time to flip for a gain. I know what is best for my capital.
Also, whenever I tell you a story that has clear survivorship bias, I am reminding you that my favorite founders are those who listen and tell me thanks for the very constructive feedback.
Need to wrap our next update. Think I'll start with this format.
Notion templates, and general interface, guides people into presenting information in a fashion that doesn't follow the utilitarian manner and standard practices of business centric software like Microsoft Office.
Also, there's been a trend to "back to the basics" in information dissemination lately. Newsletters and static site generators have been making a comeback. In design, boutique firm architects I've spoken to have told me they've been moving away from fancy auto CAD renditions of projects to hand made watercolors and sketches. This unique approach has allowed them to bag contracts from under larger firms. In a way it mirrors the Arts and Crafts movement of the late 19th century as a reaction to industrialization.
So you can make a portal (ie: website behind auth) where you investors login to view their investors dashboard and update it regularly.
But that’s a lot of work and you barely have anyone in your “tech startup” that can setup such a thing.
Notion helps here because you can add all the gadgets you want but you don’t need to setup/host/code a website yourself.
Plus, it communicates to investors, candidates and other outsiders that “we’re smart but too busy doing the important things to optimize our docs system.”
Five years ago Notion wouldn’t have communicated that, but it’s easier to reach for now so doesn’t signal too much thought about which tool. If that makes any sense.
I have heard of some people who have moved bag and baggage to Notion to even replace the likes of Dropbox and Google Drive. I'd be extra careful of being so tied to something you can't switch easily or walk out to another platform/tool.
Please do keep in mind how Evernote went from a plan of a 100-year note-taking to "what went wrong with that company".
Do you have any concerns with either of these options? Genuine question - one reason I chose Notion was the ability to get my data out if I needed to.
I agree that Notion isn’t and shouldn’t be used as a replacement for Dropbox or other file sync services.
"I’ve got a 25 year operating background. Shit goes wrong all the time. I’m concerned if you don’t have any lows."
This is a helpful reminder that this is normal...
So comfortable? Maybe. A start up is about leaving your comfort zone, whether you want to or not.
Practical and smart? Absolutely. Aside from adding (experienced) voices to your talent pool, such "marketing" helps with any future needs for more money. Being less transparent and asking for more simply isn't a reasonable expectation.
As a side note, this format reminds me of the comms framework in the book "Smart Brevity."
Or more to the point of survivorship bias, what if there were things in the failed reports you could learn to address.
Many startups likely downplay financials and instead focus on future innovation in their statements...that makes sense...but from an investor perspective if you are years into development and still not seeing financials that are consistent, that is a huge red flag.