It's not just kids. I know adult apple users who claim to feel uncomfortable with the green bubble that iPhones use to show non-apple SMS messages. We ended up moving band planning over to email because it continued to be an issue.
Bullied kids shouldn't shoot up schools, they really should go to marketing departments.
or is there more to it?
it seems like apple needs to be forced to stop this.
maybe this new law in the EU will help: https://news.ycombinator.com/item?id=34993823
Agreed that iMessage needs to be open, but let's not pretend like SMS is a fine replacement for it - it's not.