Right, their superiority comes from flagging just about anything as dangerous. Their whole approach to security seems to me like they're putting lipstick on a pig. You can't go two seconds without Windows or IE throwing up some security warning dialog box. Dialog boxes aren't security. Throw enough of them at a user frequently enough and sooner or later the user just gets frustrated and disregards them. Then you have users just clicking through every time and eventually you actually do end up with a virus.
Instead of throwing up more dialog boxes or making them look prettier or more noticeable or just different they actually need to address the security of their products. It seems like they're just being stubborn and instead of rewriting what needs rewriting they wrap every security hole with new, ever more annoying dialog boxes with every major release.