Not speculating whether Cramer or acquaintances of his have a stake on the stocks or not. But from what I remember from posts on WSB his advice if you'd follow through a) doesn't give very significant changes and b) rather goes in the negative direction. To me it seems it's hard to separate from noise. Of course this might be explained by stating a free money paradox. (If everyone invested...) But also it seems his advice is actually rather random and just fits an entertainment narrative at best or sales pitch at worst.