It always blows my mind how HN calls a small part of marketing function "marketing". Imagine every machine learning article posted on HN were about linear regression.

Why don't we see more articles on critical marketing functions such as determining customer needs? Instead, it's always about "we have build a product now how do we reach customers?" This is called promotion and it works much better if you have nailed down other marketing strategic scopes around product, pricing, and distribution.

Here is an open access textbook on marketing: https://open.umn.edu/opentextbooks/textbooks/principles-of-m...