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BetterHelp has been around for a while now, and I'd be curious if it's actually helping with long-term mental health outcomes, on an individual and population level.

I mean, their advertising campaigns are massive. They advertise on literally every podcast, and now NPR. They advertise even more than Squarespace, and even more than [insert latest mattress company].

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In the ads of theirs that I've heard, they include a disclaimer saying (paraphrasing) that their services are not intended to treat mental health conditions, but are meant to provide "counselling" -- basically a sympathetic ear.

I used a similar service and experienced a lapse in care when one of my appointments randomly vanished and the therapist voided out of their system. Super weird, but I learned about bridge scripts...

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