>I don't get why you would regulate such a thing

The job of most government officials is to find plausible solutions to real problems, get a mob engaged and mobilized to solve it, then get the money voted into play so they can extract it via kickbacks and other indirect payments from the contractors.

They're gonna be trying to regulate anything they think is capable of justifying the racket.

Example: Youtube.com 17million dollars running for 18 months, healthcare.gov, 2 billion dollars failed on launch and not used at all.