If the ROI was measured in terms of "someone got to hang out with Matthew McConaughey a certain number of times annually", I'm sure you're correct.

In all seriousness, businesses can and do blow their money on foolish things just like people.

> the ROI must have been worth it

Or, it was a speculation

lol. In times of prosperity sales and marketing will blow any available budget on most excessive "conferences" and "trainings". ROI?! It's a subject in their MBA course.