Yup,
Apple is probably the biggest global vendor in Switzerland that refuses to accept Swiss payment methods like Twint[1] or the now defunct PostFinance card[2]. It's such an Issue that every time you do anything in the Apple store they constantly tell you, we don't accept ..., make sure your have another payment method when you pickup your device.
BTW, they still charge a ~10% premium in Switzerland compared to the rest of Europe, just because.