Algorithm edits every sales demo into a highlight-reel video
demotime.com
demotime.com
Tbh I find even "hard" engineering easier (certainly more comfortable) than "easy" marketing because there is a correct, verifiable and testable answer.
Thanks for the feedback. For every 1 person like you who tells us there are 500 probably who just silently are turned off
But I agree with richard and for me it is especially the logo. It feels to me like a logo an alibaba vendor that sells light bulbs would have. I don't know where this specific description came from, but it just feels cheap.
I wish there was a unit test for stuff like this, so I could simply make it go green!
Business users care more about utility and social proof than whether you overuse emojis.
I wouldn’t take too much stock in one guys opinion from HN.
Test your design and see if it works.
You may find out that emojis perfectly communicate “feeling” over a wall of text.
100% this!
It could be that there are 500 other viewers being turned off silently, but conversely there could be 500 viewers who find it all appealing.
> Test your design and see if it works.
How would you go about doing this? A redesign and show it to a sub-set of users and see if there is any measurable difference in conversion? This is one of the hard things I struggle with, and seems OP too, is how to actually measure stuff that doesn't have a (single) "correct" answer, such as marketing choices.
Both helped me a lot as an engineer needing to do design. They are strong individually but I found them to be a powerful compliment to one another when read side by side.
Steve Krug is a former colleague and brilliant guy, but at this stage learning how to test and hear from your users in practice is time 10x better spent than just learning the theory.
Will this appeal to an indie dev or small “mom&pop” style online business? Yes! It’s amazing.
Will this appeal to an enterprise? No.They have 5 different departments already solving this in-house with an army of agencies on call.
And additionally every recap has a button you can press to delete it and refund you.
So two guarantees:
1. overall conversion rate (refund if it doesn't help)
2. quality of each individual demo (1 click refund if you don't like a specific highlight-reel)
I'll find another clip. Thanks.
Having it automatically done is the next step but as we’re a generalist meeting tool it’s a tad harder (https://spoke.app)
We’ll done!
It’s the hand sign of “Spock” in Star Trek. The red point in the middle also stands for recording, and the green line + the red point stands for “happy person / user”
We definitely need to improve the LP which has never been our forte.
As a team of developpers we spend way too much effort on the product itself, and not enough on marketing, the landing page, etc.
Which is ironic cause this little HN attention is thanks to our logo!
Does it transcribes the video with timestamps (probably using Whisper), uses GPT to highlight/summarize the most relevant parts, cuts and speeds up the video based on timestamps that correspond to highlighted parts, generates summary by GPT and generates a voiceover?
But for software we can do better. Your reps install a browser extension, which records events on your app's domain. So we can be ultra precise about timestamps.
Then we speed up the visuals to match pre supplied audio content (either AI or real voiceover).
E.g. if you're on app.example.com/stats for 4 minutes, we can speed those visuals up to match a pre recorded explanation.
We also add highlights, which lets us circle/zoom in on specific things automatically.
Sure, the news can give us the 30-second version that has all the goals (or touchdowns or whatever), but I'd love an AI to edit a 90 minute game into a 15 minute game. Or 10 minute or 20 minute, or whatever the viewer has time for.
It would keep all the goals, of course, but also keep all the near misses and moments of tension and uncertainty, making it feel like a full game in a smaller time.
I can totally imagine this. Like a slider to choose the edit length (the full thing, the YouTube edit, or the TikTok version)
The only real question for me is how hard is the “initial setup”. Could you make a demotime of that process maybe?
Anyway, props, v cool.
If you just want timelapses (e.g. every time you show yourapp.com/stats we speed up that footage to match some pre-recorded audio) then that's very fast.
Highlights (where the app will circle specific elements on screen) are a bit harder.
But we set it up for you and then give you 40 demos to evaluate how it helps conversion. So if you just let us do the setup it's pretty easy.
Doesn't that just denote a new user? That account is very new, so it certainly fits.
Aside from that, I looked at the examples and I’m not very impressed tbh, is the sped up video and the awkwardly skewed screenshot supposed to be it? I ain’t no marketing or design guy but this doesn’t look that interesting.
There's no secret room full of people doing this work
Nobody is saying this should replace a video editor for your main demo on your website. The point is to give 1 summary after every sales meeting.
Here's one I just grabbed: https://sixcolors.com/post/2022/01/in-case-of-podcast-proble...