Startup Decoupling and Reckoning
blog.eladgil.com
blog.eladgil.com
i.e. If the primary market you cater to is comprised of startups, then your business will also be affected by the crunch inasmuch as you're dependent on revenue from those [now dryer] markets.
Businesses who may not be substantially directly impacted can be expected to become more timid, cautious, and fearful in general. This can easily translate to re-focusing on things the organization has strong core domain expertise in and less on risky exploratory development.
However, they don't have a $0 in the bank account clock running like many startups may.