Another pointless, confusing MS rebrand: Yammer becomes Viva Engage

Pretty pointless, but I'm not sure any of them quite beats the footgun that changing Lync to Skype for Business was - they managed to go from a short, snappy, uniquely-spelled name that clearly distinguished the product and ecosystem to one that kept the corporate systems administrators from being able to do their planning research and testing at work, because corporate web proxies shockingly blocked "skype.com", and confused the heck out of the poor users when Skype for Business did not work like or with regular Skype at all.

And after all that upheaval, and going through Skype for Business Online... they switched it all to Microsoft Teams - even less searchable!

To be fair, "Windows" and "Word" have been their bread and butter for 30 years more or less, so why keep a unique, recognizable product name when a less-memorable moniker is out there, just waiting to be concocted.

Microsoft loves to rename things and make them less specific to search.

I still can't understand the change from "Parallel Data Warehouse" to "Azure Synapse Dedicated SQL Pools".

> please use the original title, unless it is misleading or linkbait; don't editorialize

https://news.ycombinator.com/newsguidelines.html

Actual title "Yammer is evolving to Microsoft Viva Engage with new experiences rolling out today"

I worked in a place where someone senior decided we needed Yammer. Mostly non tech workforce. The only use it got was HR sending out some newsletter that could easily go in an email.

Marketing PMs need work too :).